If the members of an organization work with different manufacturer catalogs, channels are necessary. This could for example be the case in one of the following situations:
- Some selected manufacturers are sold via a web shop; while the sales team needs catalogs off all manufacturers available for the organization. In this case, the channels "Web Shop" and "Sales" are created.
- Manufacturers provide special catalogs for key customers. The team “Key Account Management” receives its own channel with access to the needed catalogs. All other members of the organization work with the catalogs from the “Standard” channel.
- The teams on your organization are responsible for different sales areas of the manufacturer catalogs. Each team gets an own channel: “Customers in Germany”, “Customers in France”…